At Salesforce, I art directed a wide wide variety of brand work for projects, big and small, overseeing a creative team spread across four time zones.

When a last-minute request was made for a very complex graphic for a C-suite presentation, I was able to turn it around in less than a day using a mix of custom-made and pre-existing illustrations adapted to match the brand style.

Illustrations from a library of work by artist Paul Rogers were adapted and expanded for use across multiple touchpoints.

One of the most enjoyable initiatives was the annual Salesforce Adventure Club activity book – an all-ages collection of games, puzzles, and coloring pages for employees and their families. From concept to execution, it was pure joy.

An internal campaign focused on reminding and encouraging employees of their ethical obligations.

Interns and new graduates joining the company received welcome boxes full of swag with a greeting card.

I also oversaw the logo development for a number of internal programs utilizing a new brand expression.