We wanted to tell stories of people being able to satisfy their obsessions – no matter how unique – via the vast selection of artwork available on Redbubble. Each shot needed to be eye catching, show product usage, fit within budget, and not kill anyone. In the first shot here, the model almost did not stay alive.

For each story we created an animated component – short, simple, funny animations that could be light enough for email and compelling enough for social channels.

The email component included a holiday-themed redesign. Trigger emails – intended to be significant in their own right, but a slight departure – relied on animated illustrations to engage users.

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